In a fast-paced world where stress is often the norm, the pursuit of wellness has become synonymous with luxury travel. Discerning travelers who seek to rejuvenate mind, body, and soul gravitate towards destinations that offer a harmonious blend of opulence and holistic well-being.

Offering highly secluded, remote spa retreats to city-center urban wellness sanctuaries (and everything in between), these six destinations stand out. They epitomize high-end luxury wellness travel while providing guests extremely high value-for-money in terms of service and experience quality.

Bali, Indonesia

Bali, an enchanting island nestled in the heart of the Indonesian Archipelago, is a treasure trove of natural beauty, spiritual richness, and creative inspiration.

Wellness travelers flock to the island’s eco-luxury resorts, which typically offer body work (notably, Balinese massage – “jari manari” or “dancing fingers”) and mindfulness-based movement modalities (yoga, in particular). Other well-loved local treatments include volcanic stone therapy and facials using traditional Balinese herbs and oils.

Bali stands apart for its unique blend of spirituality, natural beauty, and holistic practices rooted in local traditions. Guests benefit from deep relaxation, spiritual rejuvenation, enhanced well-being, and a deep connection to nature.

A connection to nature is highlighted not only by time spent in lush jungles and on pristine beaches, but by organic, plant-based cuisine focused on local superfoods. Urab (a traditional vegetable salad with coconut dressing), nasi campur (a well-balanced dish combining rice and vegetables with proteins such as fish and tofu), and bubur menggu (a traditional porridge served during ceremonies and festivals) are just three not-to-miss menu items!

While Ubud is a well-known – and often crowded – destination, those seeking a slower-paced, off-the-beaten-path experience may enjoy Changgu, Sanur, and Uluwatu.
Bali appeals particularly to spiritual seekers, yoga enthusiasts, and eco-conscious travelers. Here are some tips on how to make your offerings appeal to these audiences:

  • Marketing: Highlight the unique spiritual and eco-wellness aspects of Bali. Use stunning visuals and firsthand testimonials. Appeal to guests’ creative sides; illustrate Bali as a creative hub for learning and shopping (think: jewelry, painting, sculpture, textiles).
  • Programming: Develop yoga and meditation retreat packages. Offer eco-luxury experiences combined with local cultural tours, outdoor activities, and boutique shopping.
  • Sample Pricing: Seven-day yoga and meditation retreats average roughly $3,500 for double occupancy or $4,500 for single occupancy.


Thailand is famous for its hospitality, rich culture, and diverse wellness offerings. Luxurious wellness resorts around the country offer traditional Thai massage (“nuad bo-rarn”), herbal therapies, and exposure to meditation and other local spiritual practices.

Thailand is differentiated by its combination of traditional healing techniques with modern luxury, a synthesis that seems to happen effortlessly amidst beautiful interior and exterior spaces. Stress relief, improved flexibility, spiritual awakening, and cultural enrichment are just a few of the frequently-reported benefits guests report after a stay in the country.

The country’s value-for-money means travelers can enjoy VIP services, including private cars, personal trainers, and bespoke wellness programs – all without breaking the bank. Additionally, the country boasts some of the best hospitals in the world, offering advanced medical procedures at a fraction of the cost in Western countries.

Thailand is a great choice for travelers interested in integrative healing, spa enthusiasts, and health-conscious foodies. From naturally-detoxing juices to herb-forward salads, streetside noodles, and just-caught seafood, the cuisine does not disappoint!

Here’s how to bring Thailand’s splendor alive to your clients:

  • Sample Pricing: Emphasize the exotic and therapeutic nature of traditional Thai wellness practices. Highlight adventure activities such as watersports (diving, snorkeling, sailing) and culturally immersive experiences (ancient temples, traditional ceremonies, shopping for tailor-made clothing).

  • Programming: Develop yoga and meditation retreat packages. Offer eco-luxury experiences combined with local cultural tours, outdoor activities, and boutique shopping.
  • Sample Pricing: Seven-day yoga and meditation retreats average roughly $3,500 for double occupancy or $4,500 for single occupancy.


Vietnam offers a mix of natural beauty, cultural richness, and emerging wellness destinations. Resorts offer traditional herbal medicine, local massage therapies, access to nature (beaches, mountains, hot springs, and more).

Like Thailand, Vietnam effortlessly blends tradition with luxury. It is one of the most picturesque destinations in Southeast Asia, noted for its exquisite food, cultural richness, and friendly locals.

Guests return raving about the food in particular; beyond pho and fresh summer rolls, recommend com tam (broken rice), crepe-like banh xeo, made-to-order banh cuon (steamed rice noodles rolled around various fillings).

The destination is perfect for adventure seekers, culture enthusiasts, and seasoned travelers interested in exploring emerging wellness destinations. Here’s how to pique their interest:

  • Marketing: Promote the scenic and cultural richness of Vietnam along with its wellness offerings. Appeal to history buffs by highlighting its French colonial past and the legacy of the American War.
  • Programming:Develop wellness tours that include visits to hot springs and herbal therapy sessions.
  • Sample Pricing: Six-day hot springs and herbal therapy retreats run approximately $3,200 per person (double occupancy) to $4,000 per person (single occupancy).

The Philippines

The Philippines boasts stunning islands, rich biodiversity, and a growing wellness tourism industry. Its many luxurious island retreats offer unique programs including Hilot massage, thalassotheraphy, organic detoxes, and much more.

The destination provides a truly special wellness experience, focused on traditional Filipino healing methods combined with cutting-edge, evidence-based Western medicine, notably at properties like The Farm at San Benito. Properties are highly service-focused and provide excellent value, dollar for dollar.

The Philippines are a dream for those who love the beach, seek holistic approaches to wellness, and are interested in cost-effective (yet highly luxurious) longer stays. The destination sells itself to travelers with this profile!

  • Marketing: Use visuals of the pristine beaches and luxuriously appointed care facilities. Emphasize the combination of traditional Filipino healing with modern medical medical treatments.
  • Programming:Offer island-hopping wellness retreats combined with detox programs and local cultural experiences. Create bundles that include medical treatments and holistic wellness programs for a comprehensive health journey.
  • Sample Pricing: A seven-day detox and wellness retreat with very generous inclusions might be priced at $4,000 per person for single occupancy, or $5,000 per person for single occupancy.


Cambodia provides a serene escape with its rich history, spiritual sites, and emerging wellness retreats. Guests can enjoy Khmer massage (“chab sar sai,” a therapeutic technique used to express kindness and compassion), traditional healing practices, and a spiritually-informed approach to holistic well-being.

As a destination, Cambodia stands out for a unique approach to wellness, one which emphasizes spirituality without compromising on luxury. It’s perfect for adventurers interested in wellness that is deeply informed by history, culture, and spirituality.

To bring Cambodia alive to your clients, keep the following in mind:

  • Marketing: Focus on the spiritual and cultural elements of Cambodian wellness and the emerging, under-appreciated wonders of wellness travel in the country.
  • Programming:Offer spiritual retreats combined with visits to historical sites like Angkor Wat, the Temple of Preah Vihear, Sambor Prei Kuk, and Koh Ker.
  • Sample Pricing: Cambodia is a high-value destination; a six-day cultural and spiritual wellness retreat can be booked for roughly $3,500 per person based on double occupancy ($4,500 for single occupancy).

Sri Lanka

Sri Lanka is renowned for its lush landscapes and rich cultural heritage. It’s a destination where guests can enjoy Ayurvedic treatments, yoga and meditation, and world class wellness cuisine. Despite ongoing tensions following the conclusion of the civil war in 2009, as of this writing in 2024, Sri Lanka is stable and enjoying a tourism boom as Western governments have relaxed travel advisories to the country.

Sri Lanka stands apart for its stunning natural settings as well as its integration of Ayurveda (traditional Indian healing) and Western wellness approaches. Guests highlight the appeal of the destination as an ideal location for stress relief and cultural immersion. They rave about Ayurvedic cuisine, which is individually tailored to one’s “dosha,” or constitution.

Sri Lanka often piques the attention of wellness seekers (Ayurveda enthusiasts in particular) and culture enthusiasts. Here’s how to sell it:

  • Marketing: Emphasize the authenticity and benefits of Ayurvedic treatments, including panchakarma (deep detoxification) and abhyanga (circulation-inducing skin oiling therapy).
  • Programming:Develop Ayurveda-focused wellness retreats with personalized treatments and wellness cuisine.
  • Sample Pricing: A seven-day Ayurvedic healing retreat offers high value for money with double occupancy running $3,800 per person (single occupancy $4,800).


Southeast Asia is a heaven for luxury wellness travelers who value cultural richness, natural beauty, a strong focus on hospitality, and excellent value.

Bali, Thailand, Vietnam, The Philippines, Cambodia, and Sri Lanka are six of the best destinations to wow your clients with an unforgettable experience – one that will leave them rejuvenated and pampered but at the same time, kindle their sense of adventure and cultural curiosity.

These destinations are differentiated by different cultural and historical flavors, as well as their own local wellness traditions. However, they share strong tourism infrastructure, excellent cuisine, and beautiful natural landscapes.

First-time travelers to the region will return with a different perspective on what is possible in terms of wellness travel, and the majority of MGL guests become return travelers to Southeast Asia (often booking return trips to the same country or property). No matter the client, there’s truly something for everyone!